What is This? T-Shirt
What is This? T-Shirt
What is This? T-Shirt

What is This? T-Shirt

Regular price $ 32.00

Initially just a quick joke, this Joy Division "Unknown Pleasures" parody is a commentary on the nature of re-appropriation and ownership, particularly online.

It's also a comfortable t-shirt that you can wear to cover your upper body!!!! The bootleg that's so popular it's been bootlegged itself, available from the one idiot guy who came up with it (me).

"Profoundly clever" Peter Saville

Over the years this shirt has received a lot of media attention, even being bootlegged itself. Every time I try to stop making it available people ask for it. Selling this shirt got me out of a really difficult financial situation when I first printed them in 2013. I feel a lot of gratitude to the power of one silly idea. So it's here to stay! A funny joke and weirdly now a relic of early-2010s Tumblr culture too.

White ink on a super-soft black Bella + Canvas 100% cotton unisex t-shirt with a tear-out tag. See size chart for more information.
  • 100% combed and ring-spun cotton
  • Fabric weight: 4.2 oz (142 g/m2)
  • Shoulder-to-shoulder taping
  • Side-seamed 

This item is made to order and will ship directly after production (3-4 days).

Several items are made to order, allowing for extra options (colors and sizes) with no excess waste, plus you get exactly what you want! Production takes just a few days, and then they will sent out to you directly. As a result, gift messages are not available for these items.

Orders typically ship in 1-3 days and you'll always receive a tracking email

  • Postage prices are calculated by destination and total weight
  • Import fees may apply (varies by country) and are your responsibility
  • We ship mostly USPS but also FedEx or Asendia for lower rates
  • We can only ship to international countries that share tracking data

Read the full shipping policy here


I made this for you

Made by a real human person for real human people