What is This? T-Shirt
What is This? T-Shirt
What is This? T-Shirt

What is This? T-Shirt Made to Order ⓘ

Regular price $ 32.00

Initially just a quick joke, this Joy Division "Unknown Pleasures" parody is a commentary on the nature of re-appropriation and ownership, particularly online.

It's also a comfortable t-shirt that you can wear to cover your upper body!!!! The bootleg that's so popular it's been bootlegged itself, available from the one idiot guy who came up with it (me).

"Profoundly clever" Peter Saville

Over the years this shirt has received a lot of media attention, even being bootlegged itself. Every time I try to stop making it available people ask for it. Selling this shirt got me out of a really difficult financial situation when I first printed them in 2013. I feel a lot of gratitude to the power of one silly idea. So it's here to stay! A funny joke and weirdly now a relic of early-2010s Tumblr culture too.

White ink on a super-soft black Bella + Canvas 100% cotton unisex t-shirt with a tear-out tag. See size chart for more information.
  • 100% combed and ring-spun cotton
  • Fabric weight: 4.2 oz (142 g/m2)
  • Shoulder-to-shoulder taping
  • Side-seamed 

Ongoing COVID19 production delays: Please allow an extra 10-12 business days for production of made to order embroidery and some apparel items. Prints and mugs seem to be operating on the usual 3-4 day schedule. Thank you!

Orders typically ship in 2-3 business and we'll always send tracking 🙂

Domestic 🇺🇸 $5 and up by weight and service chosen
Domestic 🇺🇸 FREE Shipping on orders $50+ (7-10 days)
International 🌏 $7.50 and up (2-6 weeks by country)

Made to Order items take 3-5 days for production, then ship directly from the printer. Postage is calculated at checkout and you will still get tracking info.

Read the full shipping policy here